Saturday

Great Ideas

So today I was thinking..."Why do people get discouraged so easily when they join a MLM company?" Well, I think for me it's when you join with the wrong focus. Did you join to sell a product or did you join to sell other people the company?" If you joined to convince other people they need to do what you're doing, you're probably in the wrong business. Look at the real world models. Sears, Walmart, Home Depot...do they try to sell everyone a store ? No. And why not? Because not everyone wants to sell stuff and that's a fact. So in celebration of this fact. I published a classified add in my local newspaper which also get's displayed on line. After all, I sell travel. Want to book your next vacation ? Support our Troops and do it at www.BABYDUCKTRAVEL.com 10 % of all commissions are donated to Support our Troops. Focus breeds success. Check out my advertisement

Book your next vacation or travel through www.babyducktravel.com 10% of commissions are donated to Support our Troops. Easy to navigate site, competitive prices. Book cruises, flights, hotels, rental cars, condos, golf vacations and even send beautiful flower arrangements. For all your travel needs www.Babyducktravel.com

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Market, market, market your product

Marketing

YTB Travel – In my quest to understand online marketing for www.ytbinterest.com I have read many articles on tapping into the wide spread nature of the internet. You’ll learn about spiders, meta, masks, indirect and direct pointers etc…all which will help you develop your YTB or other type of home business. One of the best articles I found for a newbie to get an understanding of the power of leveraging the internet is the article linked above. The author does a fantastic job of relating the old adage of “you tell two friends, they tell two friends, etc, etc…” but transitioning that to current day online marketing leveraging power. I think you’ll enjoy the article as I have.

Thursday

Great People

What great people you meet from around the world. It was a pleasure talking to you "I", someday I hope we can get together and enjoy a Jamaican dinner.

YTB, MLM, Network Marketing, What's the difference???

Today I was asked in the context of YTB Travel (www.ytbinterest.com), “What’s the difference?” “What do I get for my five hundred ish dollars?” Great questions. For many of us saying MLM immediately raises an eyebrow as we figure we are getting sold a crappy bill of goods. To best explain the difference I think it’s best to let you in on a little secret. I have done MLM twice before both in the early 90’s. IT’S TRUE! And you know what? Even though I paid my start-up fee, no one came to my house to buy anything. I say that with self-deprecating humor. I mean what the heck did I expect? Pretty much the stuff of dreams like everyone, I wanted to get a lot of money for little to no effort. There is no business today that you can sign up for where you pay a start-up fee and then sit back and collect money with no effort.
The first business I signed up for didn’t even have a product. I still shake my head at my own naiveté when I look back. “We are just about ready to have a product, what we are doing right now is training our agents” the salesman said, “And you have the opportunity to be one of the first when we have our product” Whoohoooo. “All you need to do is pay $1000 for the first set of manuals and another $1000 for the second set if you choose to continue, OR you can pay $1500 for the whole set” WOW, I saved $500 dollars by buying the entire set today. Needless to say, I found myself 1 month later with a set of manuals on how to sell something and no product to sell except convincing more naïve people like me that they should buy the manuals as well.
Next came your typical supply of household goods company. Fill in the name for yourself, there are many out there. Once again, start-up fee and then I had to spend $100 per month buying their product. Then you go out and convince other people they should be ordering the product from you and distributing it themselves all the while buying their $100 of household products. Now, I ask you this question “How long does it take the average 25 year old male to go through $100 worth of cleaning supplies, or even a family for that matter?” I can tell you from experience that it certainly isn’t less than a month. Furthermore, do you think you could honestly convince anyone that when they surprisingly run out of shampoo or laundry detergent that they should order it from you – wait 3 days- all to save 50 cents and earn you a commission? AND…if you don’t buy your committed $100 per month of products you are no longer eligible for commission in your network ? Come on, what kind of crap business am I trying to sell here? Finally, I am not the type of guy that goes door to door invading people’s privacy trying to sell them something they don’t want, they don’t need, and I don’t believe in. Try this test. “Would you stand in front of your grandmother and feel comfortable asking her to buy your product?”
Now onto the subject of MLM itself. What is MLM besides multi level marketing? This term should not strike fear into the hearts of common people. But it does so because it is often associated with the scams mentioned above. In reality, it is simply a collection of points along the sales line. This is no different than pretty much any business model. Where the problem lies in most MLM scams is that people focus on selling franchises rather than the product itself. Picture if all Walmart did was to open stores, which were looking to sell you a Walmart store. Would that work? No. The fact is there are people in the world who want to own a business, and those that want to simply buy products. Not everyone can be an owner or their would be no consumers. Take another familiar example of McDonalds. They run their business primarily on franchises. But what do these franchises do? They sell their product. Hopefully, there are people that like the product so much that they invest their time in understanding McDonalds business side and buy their own franchise. There is a startup cost of buying the franchise, and then an ongoing cost of purchasing materials, labor etc. From their revenues, a certain percentage goes back to the main company as part of the franchising contract. HOWEVER, let’s say your personally selected employee becomes your manager and then buys his own franchise. You no longer get any benefit out of that employee. His franchise fee goes directly back to the company. This is a two level marketing layout. Let’s assume that franchising fees are 40% of revenue, which means that each franchise kept 60% of their revenue. What if McDonalds allowed you to retain a portion of that franchising fee that your star manager pays. He still keeps his 60% but now the main company gets only say 39% of the franchising fee and you get 1%. Now you have received some thanks from the headquarters for your effort in developing that new owner. Seems civilized doesn’t it ? Now, the headquarters wants to make it’s money too so let’s say they will only accept diluting their franchising fee to 30% at the lowest and allow 5 levels under each of owner, the 10% difference would be apportioned accordingly to allow everyone to benefit in the upline from developed employees. Everybody wins. Where people start to think this is a scam is where they picture themselves at the end of the chain. BUT remember our focus is on selling our product not franchises. The bottom line McDonalds would still be selling their product and still getting 60% of their revenues and still paying 40% up the chain. 30% arrives at the headquarters and the missing 10% is proportioned amongst those who did the work to develop franchises.
Incidently, this is one of the huge differences of a good MLM versus an illegal one or “pyramid” scheme. The last guy needs to still be able to have a product to sell to make money without recruiting new franchises.
Now, after all that, how is my particular MLM Business good? Well, it’s good for me. And let me tell you how I came to that decision. First, I was looking for something I could do outside of my normal working hours. Something that would still produce income with or without me constantly being there (passive income). This is the same objective of getting a property manager for an apartment complex. Someone else manages it, you outsource things like marketing, advertising, accounting etc…or do these things yourself. It all depends what you’re willing to pay or do for yourself. These desires led me to trying to find an online start-up business. I researched current top 100 online businesses and found a site on MLMs. YTB Travel was ranked 5th at the time and the others all had physical products to sell (we discussed that earlier ). I though “Travel? Hmmm, I know a lot about travelling” and checked out the website to find out more. The first thing you should check out is the product! Remember without a product you’re willing to promote you are finished before you start. So I looked at the travel site I would potentially be buying into. www.babyducktravel.com is mine please feel free to look and book your travel here : )
I found the site very user friendly, professional, and checked the rates….they were competitive if not cheaper than competitors (Ex. Travelocity, Orbitz). Then I asked myself “Would I be comfortable recommending this to my family and friends?” Remember you are recommending the product NOT the business to them not everyone wants to own a business. My answer was yes. I would be very comfortable. In fact I very honestly tell them to check it out and if they find that it’s the same or better price, I would appreciate their business through me. But it’s not cheaper and not competitive, I wouldn’t book there myself so why would I ask them too? Then I looked at the business side. (check out www.ytbinterest.com ) to see my site. Sure, typical MLM marketing approach hype it up, get people excited about thousands and thousands of dollars but in the end what are you getting for your start up fee. Essentially – a franchise. You get an established online travel search engine comparable to Travelocity with your own business name on it. For under $500 (because this includes 1st months website management fees) that is a steal of a deal. To put it in perspective, take your own knowledge of how to program a web search engine, host a website, take payment, reservations, canvass all airlines etc…and then figure out how much it would cost you to bring that concept to reality. Trust me $500 is a steal to have that already done for you. So what is the monthly catch? You have to pay $50 a month to have that website managed for you. Next step, promote your product (www.babyducktravel.com ) How you do that is up to you and I remind you that the old thinking of paying a start-up cost, doing nothing and expecting the money to come never did work but at least these days, you don’t have to go door to door harassing people. The Internet is full of online marketing potential. Thousands and thousands of sites to promote your product some are free, some have a flat fee, some charge monthly. Marketing is the act of promoting and/or selling your product. Back in the 90’s, most MLM reps were relying on door-to-door marketing which is often an undesirable path. Telemarketing has its own bad reputation. HOWEVER, the flaw to both of these marketing strategies is not in how they are done but to whom they are targeted or not. Let’s say you are in the market for a new boat and I come and offer you an opportunity to buy a boat. Is that upsetting to you? No because you were in the market. How about a real world example that you are experiencing right now? If I was to start talking to a random person on a bus like I am now about online marketing do you think they would be upset? Probably because they may not be interested. BUT…you’re here reading this because of targeted marketing. You are here because you showed some sort of an interest in my product either the travel side or business side has spurred a little flame of interest inside you. This is what the Internet has afforded the average joe. We now, all of us, have an easily accessible medium through which we can market our product to millions and millions of targeted and INTERESTED customers. There are many, many ways to capitalize on the internet marketing campaign. For example, my emails that I send out have a simple signature line at the bottom that reads: Book your next vacation at www.babyducktravel.com . Now wherever that email goes, wherever it gets forwarded to, it is advertising for me. I am not the first one to do this remember “get your free email account at yahoo.com”? BRILLIANT.
Finally, I would like to address a statement I saw floating around on a forum, which was essentially “Why would you want to have a travel site when Travelocity and Expedia are already so successful?” That is a completely ridiculous statement. Should “LOWES” and “MENARDS” not have even tried to compete with “Home Depot”? This is the essence of capitalism, a free market economy whereby businesses compete. Should the world just agree that Ebay is the best and that’s it? No one starts an auction site because Ebay is successful. Don’t let anyone tell you that you can’t compete. There are hundreds of fast food restaurants, hotel chains, car rental companies, and airlines, all of which compete for market share. Why not give a shot at getting a small portion of the Billions of dollars travel industry yourself?

So to recap why did I decide that this was different?
1. No requirement to buy your own product to receive commissions (though I will certainly book my own travel through my own site if the price is right)
2. Professional travel website in your own name which looks sharp and is competitive with other well known travel sites
3. Online product that people use every day and can be accessed 24/7 worldwide
4. Something you can feel comfortable referring to friends and family.

Plus, who knows, someone like you may want to have their own franchise after seeing your site like mine at www.ytbinterest.com : )

Wednesday

YTB Travel for Passive Income Business Opportunity

YTB Travel (www.ytb.com/ytbbabyduck) - What is YTB? Your Travel Biz. What is YTB Travel? YTB Travel is an online travel agency, which uses referral agents to generate business. Many use YTB as a passive income generator. YTB Travel has many available areas and future areas such as YTB Canada, YTB USA, YTB Austrailia, YTB UK, YTB China. An online travel agency, YTB operates much like Travelocity and /or Orbitz however, YTB offers commissions to referral agents. Why join YTB ? Join YTB and see that your normal online travel experience becomes more fulfilling. Refer YTB Canada, YTB USA, YTB UK for example and see that your customers are quite pleased with their experience. Competitive prices, competitive search engine layout, and easy YTB Check Out. Personally, I joined because unlike previous MLM businesses I have experienced, I do not have to buy $50 of products monthly nor do I have to convince anyone else to rely on ordering common household products in advance. Good luck with that. YTB on the other hand uses YTB Travel. You simply refer people to your YTB Travel site and if they are interested in the YTB Travel Business you can refer them to your YTB MLM site to make their own informed decision. I was looking for passive income so the Internet marketing world was a great start in my opinion. YTB hosts the website and manages everything. To start a turnkey business for only $450 is unheard of, and this site is great. From then on expenses are $50 monthly for YTB website management and YTB hosting plus whatever marketing expenses you decide for yourself to try and market the your own business YTB travel site like I did at http://www.babyducktravel.com/ . Really, the expenses are minimal when you consider startup costs. ATTENTION DREAMERS! There is no such program where you give someone $50 per month and they pay you back thousands in return for nothing. It just doesn’t exist and YTB Travel is not going to do it either. Any business requires effort. What YTB Travel does offer you is a product, a good product at that. Now you have to market it. How? That is up to you and your level of knowledge of online marketing. What I can tell you is that I started with very basic knowledge like how to surf websites, that Google has an advertising program and that there are literally millions and millions of people (read potential customers) just now realizing what the internet is all about. Further YTB Travel has not yet spread to many countries; therefore entry now is during the infancy of the company. Not that it matters though. In the past you had to act quickly to get into MLM companies to ensure you had a wide pool of prospects. After all, there are only so many people in your home town and the number of reps is increasing quickly. Not so anymore. Could you have pictured yourself 10 years ago being able to advertise to over 10,000 people in 24 hours (during which 16 hours you were at your other job)? Well, I did it. Not a spectacular accomplishment in reality, but to those new to Internet marketing HOLY COW! And it was easy. I researched adwords by Google, placed an ad for http://www.babyducktravel.com/ and set a budget of $30/month. Google did the reset. My ad showed to 10,876 people in the first 24 hours of which 7 people visited my YTB site. I didn’t have leave my house, I was working my full time job but I still had the opportunity to present my YTB business to 7 people. That is called leveraging your time. And that is what will increase your business size in little time. Therefore, if you’re looking for a second or third income stream I encourage you to consider an online business and if you’re inspired by YTB travel consider www.ytb.com/ytbbabyduck. I would love to teach you what I have learned. Let’s build a business together. Cheers – Babyduck.

P.S. – YTB Travel is in Pre Launch in Canada which means look for YTB Canada soon, you can be prepared and ready to go for the launch, www.ytbcanadaonline.com for more info.

Tuesday

Leverage

So here I am, 35 yrs old, in the military and still sitting with dreams. You may or may not be in the same position but the dreams are similar I am sure. I want things. Not necessarily obnoxious things but things none-the-less. I call these the "someday dreams" like someday I want to go heli-skiing without gettign sick at the thought of paying $500 for 3 runs down a mountain, someday I'd like to buy a Rolex because I want one but can't bring myself to give up $10,000 for fear that I would be in debt for the next 3 years. Everyone has these "someday dreams". Well, I came to the realization the other day that these "someday dreams" were never going to come true on my current path. The fact is you will never have enough disposible income to feel like you can do that while working by the hour for pay. That's what I do now, even though I earn a salary. My salary is capped at a certain amount and in order to make more I would have to leave my job. If I did leave, I would start again with less time off for my family. That is not a good trade. So the question becomes how does a person get more money with the same amount of hours available ? The answer: Leverage. And Passive Income, my friends, falls within this category.

YTB Travel

WOW! The internet has come a long way since the mid 90's. HAHAHahaha...I know that sounds funny but I mean in terms of complexity. I have spent the evening searching around the internet for ways to make my website more available on search engines. There are search engine optimizer's of course, pay per click adds, registration on search sites, spiders, etc... and I am sure I haven't even scratched the surface. How does a person ensure their website is seen everywhere ? The quest continues. I have managed to register my own domain of www.babyducktravel.com with an automatic forwarding to www.ytbtravel.com/ytbbabyduck interesting stuff. I look forward to learning more about online marketing as I go. YTB Travel, so far....interesting project.

Passive Income

I read a book called "Why we want you to be rich" written by the guy who did Rick dad, Poor Dad and Donald Trump. Great book definitely recommended. It talked alot about passive income and leveraging other peoples time. Long story short, I was inspired. I also came to the realization that I would be "salary capped" while in the military if that was all I did and that would mean that all these "someday dreams" that I have wouldn't come true. I really would like to go heliskiing for a week, I would like to buy a new truck without paying for it over 72 months, I'd like to buy a rolex without depriving my children of clothing.....you get the idea. SOOOoooooo....I went out and bought another house. 6 Days after I took possession, I had renovated it for renting and rented it out. My water bill during the gap was $1.37 to give you an idea of how fast it went. Now someone else is paying the mortgage, utilities, insurance and property taxes, plus I get about $75 on top of that. This means that around $4800 goes towards equity and $75 towards cashflow. I realize there will be upkeep over the years but I don't think it will exceed the net revenue + appreciation of the house. Enough about that.
Second, I am developing a board game which Maria and I have played several times to work out the bugs. Who knows where that will go but it's fun to develop and may eventually lead to income.
Third, I am now the proud owner of an online travel booking site similar to Travelocity. Please have a look and let me know what you think. http://www.ytbtravel.com/ytbbabyduck I think you'll find the prices to be the same if not better than you'll find on orbitz or travelocity and I plan to give 10% of my commissions to Support our Troops. I am also tapping in to "online marketing" through self study. Beeps and squeeks but the long and short of it is that I pay google a monthly advertising fee and they put my advertisment all around the internet specifically tailored to people looking for travel. That should result in interested parties getting to my site. Anyway, we'll see. It was a minimal investment and it will be a great learning experience for me in the internet age of technology.

Smile !