Tuesday

Target Market

Do you think it’s a good idea to buy promotional products to get my site name out in public and seen? That depends. What is your target market? You’ll need to ask yourself “ would the type of people I am interested in be inclined to book travel with me if I gave them a ......pen, Frisbee, keychain, T Shirt, football? What ever the promotional product, it should be something that causes them to see it regularly. Ask yourself, “Have I ever bought something from a company because I saw their name on a pen ?” What methods of advertisement have worked for you ? Chances are, that will work. For me, most often, I have begun using a company because I was referred there by a friend. So for me, I think word of mouth will be a big asset and to reinforce their memory and facilitate the passage of that information, I think I will get business cards to pass on to anyone I have discussed my site with. www.407print.com has a good selection of eye catching cards. And at the current price of $79.99 for 5000, the per promotional item cost is excellent at 1.5 cents per card.

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